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Babin, Zikmund - Exploring Marketing Research - International Edition

Babin, Zikmund - Exploring Marketing Research - International Edition

Regular price R 40 Unit price  per 

Second-hand books in good condition. Images sourced from the internet. All books are cleaned before shipment/collection.

Description:

EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.