Nieuwenhuizen, Cecile - Business and Marketing Cases
Second-hand books in good condition. Images sourced from the internet. All books are cleaned before shipment/collection.
An engaging collection of case studies dealing with real-life businesses, these stories are unique and inspiring to students, practitioners, and would-be entrepreneurs. Owners, entrepreneurs, and corporations share their challenges, successes, and frustrations in starting and running prosperous businesses. Topics such as staff issues, purchasing, management, marketing, and branding are covered comprehensively.